Monday 1 July marked an exciting new chapter for CooperBurnett LLP, as the Tunbridge Wells-based law firm unveiled its refreshed branding. While the new look may appear quite different at first glance, there remains the distinctive ‘CooperBurnett’ teal core, which runs through the heart of our firm. The firm has also introduced a very personable ‘coral sands’ colour, alongside a ‘solid and constant’ navy.
As a firm, CooperBurnett is proud of its ‘3Ps’ – people, people and profit – and this is reflected in the new branding. The interlinking ‘OO’ of CooperBurnett emphasises how the firm works in partnership – with clients; its own TeamCB; and the community.
“We are very proud of this refreshed branding, which is the result of many hours of creative hard work by Kelly Wilcox at Tunbridge Wells-based Bakerwilcox, along with input from our management team, particularly Jennifer Irving, who have committed help and dedication to making this rebrand process a reality,” says Partner Joseph Oates.
Jennifer adds: “It’s been exciting to be part of the process and see our vision turn into something really tangible to take our firm forward with. This hasn’t just been about ‘changing the logo’ – it goes much deeper than that and we appreciate all the work our team has been doing, particularly Practice Manager, Clare Kelly, to make sure it’s visible everywhere in our business.”
When the new branding was revealed to TeamCB, comments included: “It’s really smart”, “I like the colours”, “I like how the ‘OO’ are linked”, “It has a real 21st century edge to it”, “I love it, it looks really professional”, “It’s very modern” and “It’s both warm and professional, which is hard to achieve.”
Partner, Victoria Sampson adds: “This has been a passion project for us (and for those who have embarked on rebranding will perhaps say a real labour of love!). We could not have achieved this without the guidance, persistence and professionalism of the team at our web agency Target Ink; photographer Dee Airey; Practice Manager, Clare Kelly; our PR, social media and content creator, Angela Ward; and our longstanding designer, Heather Gullick from Scroobius – Print and Web.”