What’s your view on giving stuff away for free?
Do you do it? Have you done it? What happened?
For me, I’ve always done it. Actually I’ve done it for over 20 years. I got a client once who said ‘we’ve come to you because you gave knowledge away for free and we used your Business Energetics documents;’ Business Energetics was something I came up with about 10 years ago when I led my marketing business on the thought of Harmonic Marketing, a phrase I thought of around 20 years ago that people buy ‘why’ you do something not ‘what’ you do. I believed that people brought brands and the people behind them.
This thought has since taken off in many forms. I dropped it in the end. (Perhaps I shouldn’t have done that!)
I’ve evolved my free docs over the years and we still use them with clients.
If you want one get in touch with Mip Phillips [email protected]. It’s all free information and it will add value to your business.
Grab one or all of the following:
1. How to discover your Brand
2. Create a winning elevator pitch
3. How to create a marketing strategy.
4. Website snapshot (to evolve your site)
5. How to write a creative brief