Marketing is a tricky old thing isn’t it?!

I was reminded by a client the other day that I’ve been in marketing for 30+ years. (It was, in fact, the only thing I ever wanted to do when I left school!!!) And they said I have a way of explaining marketing strategy, tactics and options so that they could understand it.

I’ll be honest, I’ve been guilty of thinking people know all about marketing. When it’s all you’ve ever done you forget that you know a hell of a lot!

But this client really made me think – they told me I have the ability to “demystify marketing” and make it really easy for them to “understand where to invest and why.” I was told by one business that out of the agencies they’d chatted to we were the only one that made something so tricky easy to understand.

If this is correct then surely my LinkedIn profile should echo this. So… no more marketing mayhem on my profile, no overly fluffy words, no sector lingo.

Take a look at my new profile and let me know what you think in the comments box:

👉Easy to understand
👉No BS marketing buzz words
👉Just honest expert marketing speak

Does your profile make it really easy for people to understand EXACTLY what you do?


Rip it up and rewrite it. You may find it has an excellent effect on your new business drive. If you want to chat about what you’re doing right and what you’re doing wrong pick up your phone now and dial 07515 446 490.

Or email mip@habilisUK.com – If I were you I’d call – you’ll get some free expert advice… and I can probably unravel the mystery of marketing for you which will be incredibly valuable to your bottom line.