Claim the business
Companies must claim their business listings on search engines such as Google, Yahoo!, Bing, and others. To do this via Google, you will need to create a Google my Business account and fill up the information about your company, including the address, hours of operation, and phone number.
Be on the lookout for a postcard from Google that will arrive in the mail shortly to verify the address of your company.
Optimise the business website and social profiles
Include local keywords and material everywhere throughout your website, as well as on Facebook and Twitter, by employing classic SEO tactics such as keyword research, meta-descriptions, and alt-tags.
Utilise your location’s name across various titles and long-tail terms (for example, “content marketing in Kent”). Include the address of your company in the footer, and perhaps consider using an interactive map.
To improve your website’s rating on Google, you must ensure that it is compatible with mobile platforms.
Develop local content
Compose articles for your blog and press releases that refer to the local areas. Create content that showcases clients from the local area or recent networking events you may have attended if you are located in that area. This would not only be beneficial for SEO, but it will also bring in additional clients from the surrounding area.
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Build citations on online directories
Citations often referred to as your company’s name, address, and phone number (NAP), make it easier for search engines and potential clients to locate you. Put these citations in as many internet directories as possible, such as Yellow Pages and Scoot.
Collect business reviews
Reviews have an impact on search engine optimisation (SEO), and local reviews have an effect on SEO at the local level. Therefore, local consumers and clients should be encouraged to submit positive evaluations, and any bad reviews should be addressed through the customer service channel.
Make sure that these reviews represent your company’s calibre because anyone who visits your website looking for a second opinion will read them.