LinkedIn Training Series
19 October @ 10:00 am - 12:00 pm£95.00
Do you have a LinkedIn Company Page?
We are excited to announce the first in a series of LinkedIn workshops to help you create a winning strategy and get better results, as part of a long-term marketing plan.
If you are not using LinkedIn to its full potential, you are missing out on the huge benefits and opportunities for your company. Now is the time to generate more business and be the go-to expert above your competitors.
Training Workshop description:
LinkedIn Company Pages offer a powerful way to publicise your business, attract more clients, share industry updates, become a thought leader and much more.
Award winning LinkedIn expert and marketer, Jen Taylor, will show you how to create and optimise a robust LinkedIn Page that can act as the voice of your organisation. Learn how to build your content strategy and grow and nurture your audience. Plus, explore algorithms and any new features.
As a small business, your LinkedIn Company Page is your real estate and an opportunity to level the playing field. If you are creative, thoughtful, and purposeful you can outshine larger companies and competitors on LinkedIn and people will take notice and want to follow you.
As you grow your following you increase your organic reach on the platform. It’s a space to share your work, demonstrate your company’s values, and build a community.
Members will not be impressed if they land your LinkedIn Page only to find minimal or no content, outdated information, and little value.
Completing your LinkedIn Page – that is, filling out all necessary information — is a vital step in helping your company reach new heights on LinkedIn. In fact, companies with complete information get 30% more weekly views.
Your page should be easily discovered through search (both on LinkedIn and via search engines like Google), and is a highly visible social media presence for your brand.
However, you may have a Company Page with no strategy or is dormant, and you can make it more visible by taking the right steps.
The Benefits Of LinkedIn For Small Business Owners:
LinkedIn has over 800 million users, approx 40% of millionaires use LinkedIn, and has become essential to any business owner’s marketing toolkit. Like all social media sites, the way we use LinkedIn is evolving and this platform is the way to grow your business.
- Brand awareness – 81% of Buyers are more likely to engage with a strong, professional brand
- Become an industry thought leader – 82% of business decision makers
- Increase sales – Connect with key decision makers within an organisation
- 4 out of 5 members drive business decisions
- #1 platform for lead generation
Who is this training for? Business owners, employees and teams, Members and non members welcome
What you will learn:
- Why you need a LinkedIn Company page
- Setting up your page effectively
- Understand how your business goals can be transferred to LinkedIn
- How your team can be brand advocates
- How to harness the power of a page
- Developing your content plan
- Building and growing your audience
BONUS – You will all receive a free LinkedIn Checklist with all training notes.
Please connect with Jen HERE